Google is most trustworthy and preferable Search Engine that provides best and high-quality website on its top search result page. In this Post I am going to give you What is SEO and How it works | Google SEO Guide for beginners and step by step Optimization of Blog/website.
So let’s Start with the Introduction.
SEO stands for Search Engine Optimization. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos, etc are shown and ranked based on what the search engine considers most relevant to the query. Payment isn’t involved, as it is with the inorganic result.
We can understand this from this example – I have searched on Google for Top 10 games of Android. Google gave me the result relevant to the keywords that I used for the search. Websites that show up on the SERP(search engine result page) are relevant to the keywords that I used for the search and I find my answer.
Google indexes all the websites which are relevant to my keywords and show me the result. And, those websites which are not relevant to the keywords don’t show me on the SERP.
That’s how SEO works!
Search Engine Result contains two types of results-
1. Inorganic results – which are paid advertisements and advertisers pay per click to Google whenever a users click on it.
2 Organic results – These are not paid but who have to optimize your web pages.
Why is it necessary to Optimize a website for Search Engine?
In present, 10 million blogs are published per day on Google. So, the probability is too much that our blog will be lost in this crowd and nobody sees it. It is important that we optimize our blog/website and make search engine friendly so that it comes to the top of Google search result and more visitors come to it.
If you made new blog or website then, first you have to submit it to all search engines like Google, Bing, Yahoo etc. By making a sitemap of your blog.
Sitemap is a .xml file. This file contains all URLs of your pages, media, and posts so that Google crawler easily index your site.
Use this website for making sitemaps of your website XML-sitemap.
When your blog or website submitted to Google then, its all pages and posts will be indexed by Google.
The keyword is very important in SEO of a blog or website.
Example – I want to know about Games then I would like to search it on Google keywords I will use “Top 10 Games” then it shows me the result relevant to the keywords.
The most important thing to consider for choosing the right keyword is – Good Traffic And low competition
I have chosen the right keywords for this post – “What is SEO and How it Works” & “Google SEO Guide”.
For this, we can use Google Keyword Planner. This is a free tool.
Example – This is my post titled “Google SEO Guide | What is SEO & How it works”.
My H2 tags or headings are “Google SEO Guide for beginners and step by step Optimization of Blog/website” and “What is SEO and How It Works”.
Optimizing images is very important. Optimizing your blog images lead your blog to get higher ranking in search result. Optimize and compress your images so that your website loading times reduce.
For WordPress use WP Smush plugin for optimization of Images.
Use keywords in the ALT tag of each image. Alt tag helps to tell Google crawler about the image.
“Content is the King”
High-Quality content ranks higher on Google without SEO also. With the new update in Google algorithm i.e. Humming Bird, Google focuses on High-Quality contents. If there is quality content in Blog then there are many chances that the search engines will also like it. Returning visitors also increase when content is good.
By posting contents on your blog regularly, we get a lot of help in SEO.
Search engines find that this blog is active.
Google gives more preference to the article which is long. As the Long posts provide more value to the readers than a short post. People spend more time on our site, which tells Google that people are liking our content.
A very good example of interlinking is Wikipedia. Wikipedia interlinks their posts to other posts.
A good internal linked site tells Google that this site is very resourceful.
From this, all our blog posts get SEO boost. And this is only possible when there is more content on our site, which can be linked together.
Sharing your content is important to get more readers to your blog.
Nowadays, we do not have to wait for people to find us, but you can find them on social media.
There are lots of social networking sites where people spend their time – like – Facebook, Twitter, Pinterest, Instagram, LinkedIn Etc. Publish your blog post on all these platforms.
Backlinks are very important for SEO. When making backlinks, we have to take care of many things.
At first, when taking a backlink, keep in mind that the website you are linking to is trustworthy.
Backlinks have a very good effect on taking from related sites to your field, on our SEO ranking.
Comments do our SEO ranking increase. Encourage your readers to comment and you reply to their comments.
This will make a trust between you and the readers, which is very important for a blogger.
People who like My blog can also share it with others. I am using social media plugins for this.
When people share our blog, Google realizes that it is a useful post and our rankings search results increase.
If the speed of our blog is slow, Google search engine reduces our rankings.If your blog Bounce rate is less then it will better for you SEO.
Google wants to give its users the best experience. If the site takes time to open, visitors will go back and our bounce rate will increase and ranking will decrease in Google.
According to Google updates, if your website is not responsive then it will not be able to rank in the search engine result page.
Most people today use mobile or tablet and your website must be responsive to all devices.
You may also like this Is reducing Bounce rate will increase SEO.
SEMRUSH is one of the best search engine marketing (SEM) tools to find your competitors’ keywords. This is like the holy grail for keyword research.
A complete workflow for any SEO professional:
Technical SEO Audit.
Semantic core collection.
Ideas for gaining more organic traffic.
Backlinks audit and analytics.
If you have any questions related to this post “Google SEO Guide | What is SEO and How it Works, ask through comment.